Consumer Psychology
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Why do businesses offer free one month trials?- Endowment Effect
Can consumers be tricked for their love of music? We all enjoy listening to music.
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Ecommerce & Scarcity Markerting
In one of my other blogs, we explored the power of scarcity and how coffee shops can leverage it.
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Why is less, more? : The Choice Overload Phenomenon
Do you remember how long it took you to decide which movie to watch on Netflix last time?
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A Tub of Popcorn & Decoy Effect
Most of us think of movies whenever we hear the word popcorn.
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The Sunk Cost Fallacy and Music Concerts
Imagine you bought tickets to a concert a few weeks ago for INR 2000.
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Coffee shops & The Power of Scarcity
Hundreds and thousands of people travel in metro trains in India on a daily basis.
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