Behavioral Economics
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Are human beings always rational?
Every discipline has its own set of assumptions. These assumptions are made to simplify processes so that they are easier to understand.
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Ecommerce & Scarcity Markerting
In one of my other blogs, we explored the power of scarcity and how coffee shops can leverage it.
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Why is less, more? : The Choice Overload Phenomenon
Do you remember how long it took you to decide which movie to watch on Netflix last time?
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A Tub of Popcorn & Decoy Effect
Most of us think of movies whenever we hear the word popcorn.
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