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Noise vs. Bias: Are they really the same?
An average adult makes about 33,000 to 35,000 daily decisions— from what we eat and wear to which source of entertainment we will consume at the end of the day.
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Coffee Shop Menus, Zomato & Price Targeting Strategies
Remember when Zomato introduced the “Add tip for the delivery executive” feature?
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Why do businesses offer free one month trials?- Endowment Effect
Can consumers be tricked for their love of music? We all enjoy listening to music.
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Are human beings always rational?
Every discipline has its own set of assumptions. These assumptions are made to simplify processes so that they are easier to understand.
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Ecommerce & Scarcity Markerting
In one of my other blogs, we explored the power of scarcity and how coffee shops can leverage it.
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Why is less, more? : The Choice Overload Phenomenon
Do you remember how long it took you to decide which movie to watch on Netflix last time?
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A Tub of Popcorn & Decoy Effect
Most of us think of movies whenever we hear the word popcorn.
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The Sunk Cost Fallacy and Music Concerts
Imagine you bought tickets to a concert a few weeks ago for INR 2000.
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Coffee shops & The Power of Scarcity
Hundreds and thousands of people travel in metro trains in India on a daily basis.
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